Branding & Packaging Design Specialist

Marcos Genoud
Creative Studio

Welcome! Step into this SPECIALIZED DESIGN STUDIO catering to the world of wine, spirits, and alcoholic beverages. Our deep-rooted expertise within this realm has earned us the reputation of true specialists. With a portfolio adorned by countless EXCEPTIONAL LABELS and a track record of creating SUCCESSFUL BRANDS globally, we've mastered the art of strategic brand positioning.

Every project has a UNIQUE STORY waiting to be told. Whether it's crafting a new label or conceptualizing a brand, we're here to bring your story to life. Let's embark on this CREATIVE JOURNEY TOGETHER

Discover our work
Spirits
Champagne
Sake
Mezcal
Gin
Whisky
Vodka
Tequila
Spirits
Champagne
Sake
Mezcal
Gin
Whisky
Vodka
Tequila

Our philosophy

Where alchemy
meets artistry

Every project begins with an obsession: discovering the invisible essence of a brand and materializing it into a complete sensorial experience.

We don't design packaging. We create objects of desire. Pieces that transform the ritual of pouring a drink into a moment of pure sophistication.

We work at the intersection of design, craftsmanship, and material innovation, where every detail — from the texture of the glass to the typography on the label — is a deliberate decision.

147
Projects
23
Awards
12
Years

What we do

Services

A comprehensive approach spanning from brand strategy to final production.

01

Brand Strategy

We define the positioning, personality, and narrative universe of your beverage. Market research, competitive analysis, and brand architecture.

02

Identity Design

Complete visual systems: logo, color palette, typography, and graphic language that capture the essence of your product.

03

Packaging Design

Bottle, label, capsule, box. Every component designed as a work of art that seduces before the first sip.

04

Structural Design

Industrial design of unique bottles and containers. We collaborate with glassmakers and manufacturers to materialize impossible forms.

05

Digital Experience

Immersive websites, AR experiences, and digital content that extend the brand narrative into the virtual world.

06

Production & Materials

Premium material selection, special finishes, and production supervision to ensure impeccable execution.

Selected work

Our Works

A curated selection of brand and packaging projects for wine, spirits and olive oil producers.

Brand & Packaging Design

Idealista

A project all about visual chemistry.

Brand & Packaging Design

Last Rites

Far from being a sorrowful departure, this character reminisces about moments lived on Earth and rejoices in them, displaying a mischievous and satisfied smile.

Brand & Packaging Design

Austero

A project that honours family tradition and enjoys good company.

Valle del Maule · Chile

Casanegra

Brand & packaging design for Casanegra.

Olive Oil

Jas de L'Agachet

Olive oil brand & packaging design.

Pazzo Colina · Oregon, USA

Tignolo

From the hills of western Oregon.

Packaging & Branding

Alacima

Packaging & branding design for Alacima Project.

Brand & Packaging · Uruguay

Los Lagartos

Packaging & brand design for Uruguay.

Olive Oil · Portugal

Quinta da Oliveira

Olive oil brand & packaging design from Portugal.

London Dry Gin

Bendita & Salvaje

London Dry Gin packaging design.

Wine

Camino Empedrado

Wine brand & packaging design.

Wine

Enología Creativa

Wine brand & packaging design.

Wine · Art Direction

Decretado

An Argentine wine brand that treats each label as a small work of art.

Wine · Brand & Packaging

Robertita

Illustrated wine brand and label system.

Cannabis · Brand & Packaging

Say Hi Fellas

CPG · Brand & Packaging

Kripsy Bites

Vermouth · Brand & Packaging

Absuelto Vermouth Rosso

Wine · Brand & Packaging

Autenta

Brand and wine packaging design.

Vermouth · Redesign

Vesta Vermouth

Brand & Packaging

Havia

Brand and packaging design.

Brand Identity · Label Design

Olegario

Vermouth · Brand & Packaging

Vermouth Crotta

Brand & Packaging

Luz Divina

Brand and packaging design.

Brand & Packaging

Absuelto

"

Marcos didn't just design our bottle. He captured the essence of our distillery and turned it into an object that people can't stop looking at or wanting to hold.

Alejandro Ruiz Founder, Destilería Nocturna

Let's begin

Let's create something extraordinary

Every great beverage deserves design at its level. Tell us about your project and let's make magic together.

Start a conversation

marcos@marcosgenoud.com