This project aimed to convey an image of elegance and sophistication in order to enhance the perceived value of the product.

We redesigned the logo and icon. We focused on creating simple and easily recognizable shapes to give the olive tree its unique identity. We also explored its application as a seal, allowing us to use it distinctively across various brand applications.

Regarding the illustration, we were asked to work on a gestural drawing to establish a close connection with the consumer.